All you need to know about adwords certification

Adword certification is an internationally recognized program for adword users. An adword is a money making online advertising service provided by Google. The adword offer pay per click advertising, site-targeted advertising for banners, wealthy-media ads etc... Most businesses have adopted modern technology in most of their operation. For instance the sales and marketing department has shifted it focus to the internet platform by focusing on online marketing. Most of these businesses are in search of online marketing professionals, especially those with adword certification. Adwords certification program impacts practical knowledge on internet marketing, search engine optimization (SEO), PPC management among others.

Google adword certification is classified into two categories that is individual certification and company certification.

Individual certification

Individual certification requires no pre requisite education background. It is comprised of two main exams which one has to pass to acquire certification i.e. Google advertising fundamental exam and either the search advertising advanced exam or the display advertising exam. An individual adword certification demonstrates ones mastery of internet marketing and SEO.

Company certification

Company certification entails a company becoming an Adword certified partner. Though there some requirement it has to meet which are

  • Should have at least one employee who is adword certified
  • The company should have Managed/incurred at least $10000 in ad expenditures within a duration of 90 days
  • The company should sign a contract to confirming that it abides to adword’s terms and conditions

Value of adword certification to a company

  • An adword certified company has the potential to gain an endorsement from Google. This comes with great impact on the company’s profitability due to improved company brand
  • Being a Google certified partner comes with lots of goodies since it also allows a company to become part of the Google certified partner hence facilitating the company’s accessibility to potential customers
  • Becoming a Google partner provides your adword search engine marketing agency with an opportunity of listing itself in the Google index of trusted third party. The Google index listing is a useful way of providing leads for your agency to potential clients.

Which type of certification is most suitable?

This is a very important question to ask oneself before enrolling fully for adword certification. The type of certification you decide to get in to should be I line with your objectives. Don’t bother enrolling for individual certification if you are only interested in learning adwords, that’s a waste of your time and money. The following are main instances in which an individual certification is recommendable;

  • Incase you are a specialist in pay per click-individual certification would be quite valuable to a pay per click specialist.
  • Incase you are an online marketing independent consultant- a individual certification means that you know quite well what online marketing entails and you are familiar with adwords interface this impresses most clients and hence more business.

Adword company certification can also be referred to as adword partner certification. It’s suitable for an agency running multiple PPC and adwords accounts though there a number of requirements you have to meet, for instance you should be managing at least $10,000 worth of ads within 90 days and have at least one employee with individual certification. On the bright side having adword partner certification acts as a trust signal to potential clients.

Cost of adword certification

For individual certification it will cost you $50 for a single exam and there two exams one basic and one advanced totaling to $100. For company certification it would cost you nothing provided you meet the requirements we had earlier discussed.

Learning material available for preparing for the certification exam

A variety of essential learning material are available within the Adwords certification centre pages. Ensure you read them severally to grasp all the relevant examinable information

Adword certification exam

Exam meant for individual certification is divided in to two that is the fundamental and the advanced exam. The advanced exam is also subdivided in to two that is the search advanced and the display advanced.

The fundamental exam is made up of 90 multiple choices question to be completed within two hours. In order to pass one has to correctly answer 85% of the questions

The search advanced exam has 99 multiple choices questions to be completed within 2 hours. The minimum score is 80% which is lower than the fundamental exam pass mark

Lastly the display advanced exam has 90 multiple choice questions with a 2 hours duration and a pass mark of 70%

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